Schwegman Lundberg & Woessner, P.A. (“SLW”) Privacy Policy

Schwegman Lundberg & Woessner, P.A. (“SLW”, “we”, “us”, or “our”) is a boutique law firm dedicated to the practice of intellectual property law. We created www.slwip.com (“Website”), provide accompanying client portals, and may develop future sites or features (collectively “SLW Sites”) so that you may learn more about the firm and the legal services we offer, as well as manage certain aspects of your existing relationship with us. This Privacy Policy explains how we collect, use, disclose and protect Personal Information when you visit or interact with SLW Sites. The Website is intended for informational purposes only. None of the information contained in this Website constitutes either legal advice or a solicitation of any particular prospective client.

We intend the information on this Website to be useful, but we do not guarantee that any of the information contained here is correct, complete, or up to date. An attorney-client relationship between you and SLW cannot be created by visiting the Website or any of the SLW Sites. The only way to become our client is through an engagement confirmed in writing by SLW, such as a signed agreement with SLW. By providing general information about our firm on the Website and SLW Sites, we are not soliciting clients nor do we propose any type of representation. You should not act or rely on any information contained on the Website or any of the SLW Sites without seeking the advice of an attorney. The determination of the need for legal services and the choice of a lawyer are extremely important decisions and should not be based solely upon advertisements or self-proclaimed expertise.

Any information that you send us in an email message may not be confidential or privileged. Sending us an email message will not make you a client of SLW. If you are interested in having us represent you, you should call us so we can determine whether the matter is one for which we are willing or able to accept professional responsibility. We will not make this determination by email communication. The telephone number for our office is listed in this Website. We reserve the right to decline any representation. We may be required to decline representation if it would create a conflict of interest with our other clients. Do not, therefore, provide us with any confidential information, whether by letter, email, or telephone, until after we have had an opportunity to determine whether representing you would create a conflict of interest with any of our other clients. Any unsolicited information we receive from you will not be treated as an attorney-client confidence.

SLW has tried to comply with all legal and ethical requirements in compiling this Website and SLW Sites. We do not seek to, and will not, represent clients based on their review of any portion of this Website or SLW Sites that does not comply with applicable legal or ethical requirements.

Materials contained on this website may be protected by copyright owned by SLW or others as may be indicated by associated copyright notices. Reproduction, distribution, republication, and retransmission of material contained within our website is prohibited in accordance with copyright laws unless the prior written permission has been obtained.

Some links within the Website or SLW Sites lead to websites created and maintained by others. SLW does not necessarily sponsor, endorse, or otherwise approve of the materials appearing in such sites, and SLW is not responsible for the privacy practices of such sites. Links to other sites are not intended to state or imply that SLW sponsors or is affiliated or associated in any way with the information at those other websites. Furthermore, the opinions expressed in materials contained on this website are the opinions of the individual author and may not reflect the opinions of SLW or any of its partners or employees. For information about the third-party vendors that collect data through cookies and tracking technologies on this Website itself, see “Cookies” below.

*Categories marked with an asterisk, together with certain identification numbers and login credentials, may constitute “Sensitive Personal Information” under CCPA/CPRA and other applicable state privacy laws. We do not use or disclose Sensitive Personal Information for purposes beyond those permitted by applicable law, as described further below.

We collect the categories of Personal Information described above from the following sources: (i) directly from you such as when you contact us, register for a mailing or event or create an account; (ii) automatically, through your use of the Website or SLW Sites, using cookies and other Tracking Technologies; (iii) from publicly available sources, such as professional or social media profiles; (iv) from third parties such as payment processors, event or CLE administrators, or referral sources; and (v) from your employer or organization, where they submit information on your behalf (for example registering you for a webinar or CLE credit).

We collect and disclose Personal Information to identify you, confirm facts about you, facilitate the delivery of services to you, and help us identify content that may be of interest to you. We also collect and disclose your Personal Information for the following purposes:

• Operate, maintain, improve, and protect the Website or any of the SLW Sites, including processing your requests.
• Communicate with you regarding your inquiries about the Website, SLW Sites, and legal services that may interest you, including tailoring such communications to your potential interests or contacting you regarding this Privacy Policy, the Website, or any of the SLW Sites.
• Develop new features or services, including analyzing the Website, any of the SLW Sites, or our services.
• Comply with legal obligations and protect, assess, or assert the rights, property, or safety of the Website, any of the SLW Sites or others.
• To administer Continuing Legal Education (CLE) credit, if applicable.

We may disclose some or all of the Personal Information that is described above as follows:

• Within SLW to assist in our everyday operations, administration, and provision of legal services. This includes our member firms.
• To third parties within the context of legal services that we provide to you. Depending on the nature of the specific legal services, this may include, but is not limited to, courts, tribunals, assessors, accrediting bodies, and adverse or co-parties.
• We may also share, as may be required or permitted by law, information about you to credit reporting agencies, government agencies, law enforcement, or other parties pursuant to legal process or to assist a government investigation or law enforcement.
• With our attorneys, insurers, consultants, or similar advisors to assess or assert our legal or business interests.
• With our service providers that help us operate, improve, maintain, and protect our services, relating to the Website or any of the SLW Sites. This includes third-party data analytics, marketing, and advertising providers that may collect Personal Information about you over time and across different websites, applications, and devices for the purposes of targeted advertising. This activity may be considered a “sale” or “share” of Personal Information under certain state laws, as described in the “Additional Notice to California Residents” section below.
• Within the context of a merger, reorganization, asset transfer, bankruptcy, or similar business transactions, where all or a portion of SLW or its assets, including your Personal Information, may be transferred to a third party.

Personal Information is primarily stored in the United States. We may process, store, access or transfer Personal Information in the United States and other countries outside the country or region in which you are located. These countries may have data protection laws that differ from those in your country of residence.

Where required by applicable law, we use lawful mechanisms for international transfers of Personal Information, which may include applicable adequacy decisions, approved contractual safeguards, or other transfer mechanisms. Where required by applicable law, you may contact us using the information provided in the Contact Us section for additional information about applicable transfer safeguards.

We retain Personal Information only for as long as reasonably necessary to achieve the business purposes for which it was collected or processed. The applicable retention period may vary depending on the nature of the Personal Information and the purposes for which it is processed. We may need to retain some or all of your Personal Information to comply with applicable legal or regulatory obligations including record retention and document preservation, tax and financial reporting, insurance requirements, or other timelines as required by law.

Similar to other websites, the Website and SLW Sites use cookies and similar tracking technologies including web beacons/pixels, software development kits (SDKs), and locally stored objects (collectively, “Tracking Technologies”) for purposes such as security, analytics and advertising.

For more information about our cookie practices, including your options regarding your preferences, please see “Rights Regarding Personal Information” or reference our Cookie Policy, linked here.

If you choose to register for mailings including webinars, blogs, and firm updates, you’ll need to provide us with certain information pertinent to your profession, such as your name, email address, organization, state, and job title. The contact information you give us is kept in a database and the materials you request will be emailed to you. Each email will contain information on how to be removed from our mailing lists. You can also unsubscribe at any time by sending our webmaster a message at info@slwip.com. Please include your name and email address in the body of the message. We will do our best to respond to your request within three business days.

The SLW Sites are not directed to children under the age of 14, and we do not knowingly collect Personal Information from children under 14. Individuals under 14 should not provide Personal Information through the SLW Sites. If we learn that we have collected Personal Information from an individual under 14, we will take appropriate steps to delete the information or otherwise comply with applicable law. If you believe that a child under 14 has provided us with Personal Information, please contact us using the information provided in the Contact Us section.

Certain SLW Sites or services may establish a minimum age requirement for participation and may be available to minors who meet that requirement. Where we collect or process Personal Information from minors, we do so in accordance with applicable U.S. privacy laws, including obtaining any consent or affirmative authorization required for the processing, sale, or sharing of Personal Information relating to minors. Additional information applicable to California residents is provided in the Additional Notice to California Residents section below.

If you are in the European Economic Area (“EEA”), United Kingdom (“UK”), Switzerland, or another jurisdiction with similar data protection requirements, the following additional information may apply to you:

Providing certain Personal Information may be necessary for us to provide legal services, enter into or perform a contract, comply with legal requirements or process payments. If you do not provide required Personal Information, we may be unable to provide the requested services.

We process your Personal Information on the following legal bases, as applicable:

• Consent – Where we process Personal Information based on your consent, where required or permitted by applicable law, such as for certain non-essential cookies or marketing communications. You may withdraw your consent at any time, subject to applicable law.
• Performance of a contract – Where we need to perform the contract we are about to enter into or have entered into with you. For example, to provide legal services or manage your account.
• Legitimate interest – Where processing is necessary for our legitimate interests, such as operating, securing, and improving our websites, services, and business, provided those interests are not overridden by your rights or interests.
• Compliance with a legal obligation – We need to use and disclose Personal Information in certain ways to comply with legal obligations. For example, record retention and regulatory reporting requirements.

We are the data controller of the Personal Information described in this Privacy Policy. You may contact us using the details at the end of the Privacy Policy regarding any data protection matter.

In addition to the Data Subject Rights described below, you have the right to lodge a complaint with your local supervisory authority. A list of EEA supervisory authorities is available from the European Data Protection Board, and UK residents may contact the Information Commissioner’s Office (ico.org.uk), and Swiss residents may contact the Federal Data Protection and Information Commissioner (edoeb.admin.ch). 

You may have the following rights (“Data Subject Rights”) with respect to the Personal Information that we collect or process about you. These rights differ depending on where you live (such as California or Europe). We will honor your Data Subject Rights to the extent required by applicable law.

• We use Automated Decision-Making Technology (“ADMT”), as described below in the section titled “Automated Decision-Making Technology at SLW Academy.” We do not otherwise use ADMT except as permitted for advertising or other activities that would not constitute a “significant decision” as defined under Cal. Code Regs. Tit. 11, § 7001 (Jan. 1, 2026).Right to Data Portability: Where applicable, you may request that we provide certain Personal Information you have provided to us in a structured, commonly used and machine-readable format, and where technically feasible, that we transmit it directly to another controller.
• Right to Amend: If you believe your Personal Information is inaccurate or incomplete, you are entitled to request that we correct or complete it.
• Right to Delete: You may request that we delete or remove your Personal Information, subject to exceptions under applicable law.
• Right to Restrict Processing: You may ask us to restrict or “block” the processing of your Personal Information in certain circumstances, such as if we process Personal Information that is considered “sensitive” under applicable state laws.
• Right Regarding Automated Decision-Making: Where we engage in profiling or automated decision-making, you may have the right to opt out of this processing. Where a decision is based solely on automated processing, including profiling, that produces legal effects concerning you or similarly significantly affects you, you also have the right to obtain human intervention, to express your point of view, and to contest the decision, subject to certain exceptions.
• Right to Object to Processing: Where we process your Personal Information on the basis of legitimate interest or for direct marketing purposes, you may object to the processing at any time.
• Right to Withdraw Consent: Where our processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing carried out before you withdraw it.
• Right to Opt Out of Targeted Advertising: Targeted advertising is the practice of serving you tailored advertisements based on your Personal Information gathered across other businesses, websites, applications, or services. You have the right to opt out of this practice.
• Right to Opt Out of Sales: Some states may consider targeted advertising a “sale” of Personal Information. You may request that we do not sell your Personal Information.
• Right to Non-discrimination: We will not discriminate against you for exercising these rights, but we may charge a reasonable fee as permitted by law in fulfilling these rights, such as if you request multiple copies of your Personal Information.
• Right to Appeal: If we deny your request to exercise your Data Subject Rights, you may have the right to appeal the decision with us. If you would like to appeal a prior decision, please submit an appeal request to us using the Contact Us information listed at the end of this Privacy Policy. Please include “Appeal” in your request and information that will help us locate your prior request. Additionally, you may have the ability to contact your state’s attorney general if you have concerns about the results of the appeal.

How to submit a request:  You or where applicable, your authorized agent may exercise applicable privacy rights by: (i) calling us at 1-833-996-0684 and asking for our Data Security Officer, or (ii) or by completing the form linked here.

. You may also manage cookie-related choices directly through the “Your Privacy Choices” link located in the Website footer.

Before responding to your request to exercise Data Subject Rights, we may ask you to provide additional information to verify your identity or clarify your specific request. We will try to comply with your request as soon as reasonably practicable and in compliance with applicable law. Where appropriate, we will work with third parties to fulfill your request.

In the past 12 months, we have collected the Personal Information described above, and disclosed it to the third parties for the reasons identified above, as listed in “Disclosure of Personal Information” and “Purpose of Collection.”  The Personal Information listed in “Personal Information Collection” may be categorized as follows under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (CPRA):

• Identifiers
• Categories of Personal Information described in Cal. Civ. Code § 1798.80(e)
• Commercial information
• Internet or electronic network activity information
• Professional or employment-related information
• Sensitive Personal Information, including certain government-issued identification numbers, account login credentials in combination with credentials that allow access to an account, and Personal Information of consumers we have actual knowledge are under 16 years of age.

“Sale” and “share” defined: Under CCPA, a “sale” generally means disclosing Personal Information to a third party for monetary or other valuable consideration, and a “share” generally means disclosing Personal Information to a third party for cross-context behavioral advertising, whether for monetary consideration.

We engage in targeted advertising, using cookies or similar Tracking Technologies, which may be considered “sales” or “shares” of Personal Information according to CCPA. Accordingly, in the last 12 months, we may have “sold” or “shared” identifiers, commercial information, and internet or electronic network activity information with third-party data analytics providers and marketing or advertising networks. You may opt out of this activity at any time through the “Your Privacy Choices” link in the Website footer, or by contacting us at 1-833-996-0684 and asking for our Data Security Officer or completing the form linked here.  We treat opt-out preference signals, such as Global Privacy Control, as a valid request to opt out of the sale or sharing of Personal Information for that browser or device.

Minors: The CCPA imposes additional requirements where a business has actual knowledge that a consumer is under 16 years of age. Where an SLW Site or service has a minimum age requirement, as described in the "Children" section above, we may have actual knowledge that a participant is under 16. Before selling or sharing the Personal Information of any consumer we know to be under 16, we obtain affirmative authorization: from the minor themselves if they are between 13 and 15 years of age, or from a parent or guardian if the minor is under 13, as required by Cal. Civ. Code § 1798.120(c) and its implementing regulations.

We use Automated Decision-Making Technology (“ADMT”), as described below in the section titled “Automated Decision-Making Technology at SLW Academy.” We do not otherwise use ADMT except as permitted for advertising or other activities that would not constitute a “significant decision” as defined under Cal. Code Regs. Tit. 11, § 7001 (Jan. 1, 2026).

We may use Sensitive Personal Information in connection with the automated decision-making described above. You have the right to direct us to limit our use of Sensitive Personal Information, including for this purpose, beyond what is necessary to perform the services you request or for the other purposes specified in Cal. Civ. Code § 1798.121. You may exercise this right using the contact methods above.

Automated Decision-Making Technology at SLW Academy: SLW Academy uses automated scoring to decide whether you earn a course certificate. When you complete a course quiz, our learning platform compares your answers to the answer key and calculates your score. If your score meets the course’s passing threshold, the platform issues your certificate. If it does not, no certificate is issued. No person reviews the result before it is issued. Only your quiz answers affect the outcome. Your name and account details are used only to identify you and issue the certificate.

You may (1) appeal a certificate decision to an SLW staff member who will review your quiz and any information you provide and who has authority to change the decision, and (2) request information about how automated scoring was used in your case, including your score and how it determined the outcome. To do either, contact us at 1-833-996-0684 and ask for our Data Security Officer or by completing the form linked here.

 We verify requests by confirming they come from the email address on your Academy account or by asking you to log in. We will confirm receipt within 10 business days and respond within 45 days. We will not retaliate against you for exercising your privacy rights.

If you have any questions or concerns, please contact us at 1-833-996-0684 and ask for our Data Security Officer or by completing the form linked here.

This Privacy Policy complements all other legal and professional obligations that may apply to SLW within the context of an attorney-client relationship, including the duty of confidentiality. Nothing in this Privacy Policy contradicts, replaces, or amends these obligations.

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technologies or applicable laws and regulations. When we do, we will revise the “Last Updated” date at the beginning of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

If we make material changes to it or the ways we process Personal Information, we will provide additional notice where required by applicable law. Where required by law, we will obtain your consent or provide you with an opportunity to exercise your privacy choices before applying the changes to your Personal Information.

This document is valid as of 11/5/26. Owner of this document is the Data Security Officer, who must check and, if necessary, update the document at least once a year.