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Trademarks, Domain Names & Advertising

This section of the SLW Institute discusses the guidelines for selection and use of trademarks and domain names.

The ability of a company to obtain strong and defensible trademarks and domain names, and avoid infringement of other parties’ trademarks, is of great importance to building its brands. It is important that all trademarks and domain names adopted for use by a company will be carefully selected, cleared for use, registered and used appropriately to maintain their value to a Company.